How to Find Passion and Purpose In Your Business - 5 strategies for finding your true purpose and building your business around your superpower so you feel excited and passionate about your work. Leslie Sharkey Female Embodiment and Business Coach

How to Build Passion and Purpose in Your Business

Building a successful business that feeds your soul and your wallet starts with building passion into your business. Finding your passion is all about connecting to your purpose and figuring out what truly lights you up. For some entrepreneurs, figuring this out comes easy, but for many others it takes more work. This article will review the five steps you can take to really connect with your true purpose.

I spent over half of my entrepreneurial career focusing on all the wrong things. Like most entrepreneurs, I wanted to make money and have the freedom to do things on my own terms. No boss, no 9-5, no corporate B.S. But here’s the thing, no matter how much I worked or grew my business, I never really felt a deep sense of purpose. That resulted in me working my butt of for a few years only to disconnected and secretly drained by my clients - like I was just going through the motions.

Eventually I realized this was a symptom of a much bigger problem: A lack of purpose and passion.

That’s the secret that the most successful entrepreneurs are in on – you must be deeply in love with your mission if you really want to stick things out for the long haul. And if you want to achieve those big, hairy, audacious, goals!

So, what are the steps to figuring out your purpose and creating passion in business?

Understand Your Personality

I discovered my passion by first understanding who I was underneath it all.


Honestly, this was harder than it sounds. It turns out I was really out of touch with myself. As a young girl I always saw myself as a powerful executive. In college I majored in business and thought I would end up in management. After college I spent several years bouncing around trying different career paths – but I kept having this sinking feeling of being unfulfilled.

So, I looked inward and in that process I came across personality testing. That’s when things started to make more sense. It turns out I am a free spirit at heart. #Idoitmyway

I hate micromanagement, repetition and managing teams. I value emotional connection, freedom, creativity, and independence. This is the quote associated with my personality type.

It doesn’t interest me what you do for a living. I want to know what you ache for – and if you dare to dream of meeting your heart’s longing. It doesn’t interest me how old you are. I want to know if you will risk looking like a fool – for love – for your dreams – for the adventure of being alive.

As you can see, it’s very fitting that I landed on helping women take charge of the passion and fulfillment in their lives. I love what I do! That is my secret for waking up excited for my day; for having enough energy to love on my clients every single day; for being able to overcome obstacles that get in my way.

So, one of the most important things you can do is get in touch with who you truly are at your core. What’s your personality type? What are your personalities strengths and weaknesses? What do you value most in terms of your career and your relationships? How can you adapt your business to accommodate these aspects of who you are?

Know What You're Good At

The second way I discovered my passion was by understanding what I already knew how to do.

Reflecting on my past projects and ventures allowed me to analyze what I was already good at. At the time, I was launching my online coaching business which in the beginning, was geared towards helping fitness businesses grow with marketing strategies. Here’s the thing, I didn’t really feel like I was an expert in online marketing! But, I did know that I was good at empowering and motivating. I had a background in health and wellness, over a decade of entrepreneurial experience and a business degree from one of the best schools in the nation. Most importantly, I repeatedly started businesses centered around women’s empowerment – once I realized this, I knew I was on to something. So, I pivoted and launched a program to help women entrepreneurs own their power through mindset, movement and messaging and I’ve never looked back. I want to ask you:

What are you really good at?

What are your past experiences? Are there any similarities?

What have you learned to do?

These simple questions will start you on the path to discovering your true passions and life’s purpose. Sometimes discovering your passions is as simple as understanding those things that come SUPER easy to you. You know, those things that you could do in your sleep. The things that people come to you for.

Sometimes it’s things we studied, sometimes it’s our hard-wired traits. For me, I had studied business and had owned a wellness business for women. However, the ability to lead, inspire and empower is something that has always been a part of my personality – even when I was a little girl.

Know What You Love

The next step to discovering your passion and purpose in business is defining the things that you love. It’s not necessarily the same as the things you’re are good at. For example, I’m pretty good at sales but no way would I want to do sales all day long every day.

The same thing for my business. I mentioned I almost launched a business to help fitness businesses grow, which I thought made sense because I had a fitness business and managed to grow it to multiple six figures. But the truth is, I was burnt out on the business side of the fitness industry. But I love fitness and nutrition and I love helping people become their best version. Ergo, my programs incorporate movement and healthy living among other things.

To discover what you love ask yourself these questions:

What brings me joy?

What lights me up?

What do I love doing?

What could I do for hours without getting bored?

One thing I was surprised to learn about myself is my love of psychology and self-improvement. Yep, I’m one of “those people” – you know the type - if you hang around me long enough, I’ll convince you that you can do anything. I absolutely love to get inside people’s heads, discover what drives them and then inspire them to go after their wildest dreams. (can you tell?)

Make the Connection

Make the connection between what you are good at and what you love.

You already know what you are good at and what you love, now it’s time to make the connection. Where is there an overlap? What are the things you are great at that you also love to do? These are the clues I want you to follow when determining your purpose. See, you purpose is all about being able to use your passions in a way that serves others – and that’s a beautiful thing.

For me, it meant discovering that not only would I focus on helping women entrepreneurs become Powerhouse CEO’s; but I would do so in a very vocal way. That’s why I started this blog and started sharing my experience and stories on social media too. This is part of the reason I created the free masterclass. I love teaching about taking charge of the passion and fulfillment in your life and business.

Speak Your Truth

The last step to finding purpose and passion in business is to speak your truth.

Here’s the thing. As an expert-based business, your message is the core of your business. The biggest mistake I see when it comes to messaging is using the same old tired copy that everyone else is using.

When you aren’t using your authentic voice, you end up feeling blah about your business and drained by the people you attract into it.

I don’t know about you but I don’t feel passionate when I feel blah….

Listen, I get it, putting yourself out there is scary. It took quite a while to find my voice too. But once started saying what was on my heart, unapologetically, my business became easy and fun. It became a way for me to live my purpose. Now I actually get super excited when I go to write a blog or social media post because I know it's going to impactful and because there's a ton of personal meaning to it. And bonus, my ideal audience feels that excitement.

Here’s the thing, having a lot of passion and purpose in your business really matters. Seriously. I have found that it makes my days so much more fulfilling. Where before I used to count down the seconds to the days end and dread the alarm going off, now the actual opposite happens.

When you have a passion and purpose you also understand that what you do goes beyond you. It becomes something bigger than yourself and enables you to truly connect with others.

Passion and purpose lets you make better decisions and basically gives you total clarity on your goals. The reason for this is that you now know that every decision you make should bring you closer to those passions. This can be big things like which offer to launch, or something very simple like what to post on your blog.

You are truly creating something that motivates you and gives your life meaning. It’s not about you working for living, it’s about living a life you absolutely love.

Remember, we go over all of these in detail in the free masterclass. Make sure to sign up for that right here!

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